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TIME Populist

TIME was looking to leverage its hugely popular pop culture lists — about everything from books to movies, TV shows and video games — and bring them into iPad app. My role involved prototyping and designing, as well as defining advertising standards for this runaway app which has seen nearly 50,000 downloads since launching at the end of 2011.

iPad App Design

Company: TIME

Role: Concept, Design, UI

Year: 2011

Rapid iterations

Advertising units