TIME Labs

Along with TIME's Social Media Editor @Allie_Townsend, I co-founded TIME Labs—a social media project incubator. We launched TIME's first Tumblr blog—pulling back the curtain to go behind the scenes at the Magazine, as well as a Tumblr for TIME LightBox. During the 10th anniversary of 9/11 we created a Twitter-powered memorial wall which used the hashtag #911tweets.